Fax broadcasting could not have achieved the popularity and success it has without the support of other technology and facilities. Some of these are old while others are state-of-the-art tools and have revolutionized the way people advertise.

The Old Tools

1. HTML E-mails: No matter how strong the content of a fax is, if it is not customized with HTML tags, it is missing something. Using HTML technology a fax message can be made more attractive and eye-catching. The technology helps in adding graphics, interactive links, color and Flash objects to the out-going fax. One can also add customized headers, footers and notes to their fax messages using HTML and Microsoft Word.

Advertising is a major part of any successful business. Doing business without advertising is like winking at a girl in the dark: You know what you are doing, but nobody else does. That would be foolish, as well as a waste of time. We are not in business to waste time or to make foolish decisions.

Advertising can come in many different forms. It can be full page display ads in nationally distributed magazines, that produce thousands of dollars in profits. It can be in the form of television commercials that bring in tremendous amounts of inquiries and profits. It can even come in the form of word of mouth advertising that costs you nothing, yet brings you profits still. We will work on getting the best of all advertising mediums for you.

A fax machine can be a way in reaching your customers without difficulty. They can also send out their orders or possible purchase orders through it. In fact there are a number of ways that one business could get in touch with their customer. So why would you choose to employ fax marketing as marketing tool?

Fax or to call it its full name, facsimile is an easy way of sending printed pages over the phone line it’s actually quite old technology. When you send a fax the recipient will receive the fax almost instantly (or their fax machine will anyway!).

It does cost money to send a fax, however it is much cheaper than an equivalent phone call. Modern day fax machines are equipped with 56Kbps modems, and so transmission of documents is very quick. You can send several letter size pages in under a minute, you try transmitting the same amount of information over the phone, it’s nigh on impossible.

Fax technology is continually evolving. Now, with the innovation of the Internet, a fresh option has emerged – Internet fax. Also known as fax services, Internet fax allows you to send and receive fax without the need for a fax machine. Fax services use emails and is also known as online fax, email-to-fax- or e faxing. Fax services are the next step in the evolution of fax technology.

Free Fax Service

Yes, there are a few places online that allow you to send a free fax, no strings attached. You don’t need a fax machine, you don’t need fax software, you don’t have to give anyone your credit card number. My favorite is FaxZero, which lets you send a fax to any fax machine in the United States (including Puerto Rico) or Canada for free. All you need is a computer on the Internet and a valid e-mail address. Faxzero is web-based, so you can access it with a PC, Mac or Linux based computer.

The fax machine can do more than just send and receive documents. It can also be an effective tool to get your company’s message across to a large number of people. In today’s highly competitive world, sending your marketing message to a number of prospective clients before the competition does can be an important key to success. Many businesses have realized the marketing potential of the fax machine.

Fax broadcasting is simply sending out the same fax to numerous recipients at the same time or within seconds of each other. Think of fax broadcasting as a more sophisticated version of sending out fliers and brochures. Fax broadcasting technologies allow you to take your marketing strategy to a new level. It is also a more cost-effective strategy requiring less manpower than others.

Most companies have migrated to electronic methods of transferring and storing communications, and yet fax machines still linger around most offices, spitting out reams of paper, most of which ends up either filed or shredded.

Many offices keep their fax machines to handle purchase procedures that require signed agreements or order forms. However, using newer technology, many companies integrate electronic signatures into their online customer agreement pages so they do not need a physical signature to make a sale.

So how do you gently retire your fax machine, while maintaining good customer relations?

Have you had the same frustrations, spam faxes wasting your paper, toner and your colleagues time to look at them? A Fax Receiver Appliance could just be the answer to having one thing less to get annoyed about in a day.


In many organizations and industries a high proportion of fax machines are used to receive faxed orders or requests from customers. Instead of having to maintain a whole PC with virus updates UPS and other support nightmares, a Fax Receiver Appliance connects directly to a phone line and to the Ethernet Network, converting incoming faxes directly into an email sending it to a mailbox of a mail server.


A Fax Receiver Appliance reduces direct waste significantly and can produce an ROI of less than a year, based on approximately 20 spam faxes a day @ 0.07 cents per page for 365 days a year totals a direct saving of US$511 per device.


Indirect savings from personnel no longer staring at advertising in the fax machine could be even higher.


Faster communication as the document no longer needs to be collected from the machine but arrives immediately at the administrators email inbox. Email servers can be set up to copy more than one person, so emails may be picked up while on the move.


More secure, the Fax Appliance may be located in the Telephone or the Computer Room, away from everyday hazards or malice.


Each page is an attachment in the email that can be easily re-distributed or used for input into other applications.


Further saving come from the device’s very low power consumption and high reliability as there are no moving parts to be maintained or paper to be supplied. On average only 20% of business communication in electronic format is actually printed out which brings further savings.


The appliance needs setting up only once and will run for a lifetime without maintenance. Parameters are stored permanently in Flash Memory and the power-up sequence is less than 10 seconds. Remote management via Telnet with login and password protection allows management in any networked environment such as Windows®, Unix® or Apple®.


A Fax Receiver Appliance is far superior to a PC based or Multi Function Copier based Fax solution in terms of maintenance and availability. If a company has mainly incoming faxes and does not want to bring a fax line to every Copier / Printer a Fax Receiver Appliance is the most cost efficient solution.

The Original Act

In the year 1991, Congress enacted the Telephone Consumer Protection Act or TCPA to keep a check on the increasing number of telephone marketing calls, which can easily be termed as unsolicited. The act restricts the making of promotional calls and the use of automatic telephone dialing systems and prerecorded voice messages.

The Act defines an “unsolicited advertisement” as “any material publicizing the business availability or quality of any property, goods, or services which is transmitted to any person without that individual’s prior express request or permission, in writing or otherwise.”

Extending The Act To Cover Fax Broadcasting